The Story Formula Written By Kelly Swanson

My New Baby is Born! Yep. Another baby. Not the flesh and bone kind. The paper and ink kind. I just completed another book.  And I’m so excited because this is the book that will help you tell your story. People have been asking me for years to help them with their stories.  It was so […]

Are You Connecting To Your Audience As A Motivational Speaker?

Does The Language You Speak Match The Language They Speak? As motivational speakers we are experts on giving advice and sharing our story. But often the story we tell is not the story they need to hear.  Just because we share our story, and relay our messages with feeling, doesn’t mean they are connecting to […]

Using Strategic Storytelling to Sell Your Product

Meet Violet, My Hair Extension Queen This is Violet up top. Isn’t she precious?  (I’m at that age where I feel led to tell people how precious they are.)  I wanted you to meet her. Why? Because  I love her.  No, we’ve never met. She lives in the UK. I live in the US. We […]

An Easy Way For Motivational Speakers To Write A Book

You can’t make money until you have a book. A book gives you more credibility as a speaker. You need something you can sell in the back of the room. I have so much material. I have no idea how to condense it into one book. Every time I sit down to write I don’t […]

Strategic Storytelling Is Your Greatest Skill Set as an Entrepreneur

As a motivational speaker, the more I study storytelling, the more I see its application in every aspect of our business. As speakers, we are entrepreneurs running our own small businesses. We oversee everything from the speech, to the selling and marketing of that speech, to how money is spent and daily processes are run. […]

Why Storytelling In Business Is The Secret to Success

Why Storytelling In Business Is The Secret to Success I have spent most of my life and career studying and witnessing the power of story, and receiving the monetary benefits of having perfected this skill set. The ability to write and tell a good story that connects with your listener has more benefits than you […]

How To Tell A Good Story In Business

What Makes A Story Good? It’s official. Storytelling is the new buzz word, and has been for a while.  People across industries are realizing how important stories are when it comes to connecting and engaging with your buyer, your market, and your world.  But everyone seems to still be scratching their heads and wondering HOW.  […]