As motivational speakers we are experts on giving advice and sharing our story. But often the story we tell is not the story they need to hear. Just because we share our story, and relay our messages with feeling, doesn’t mean they are connecting to it.
Audiences don’t connect to what you say until it means something to them personally.
If you aren’t tapping into the pain they are experiencing, and the life they truly want, then you are just a talking head with a somewhat interesting story.
Connection is the key to persuasion.
How Do We Speak The Language of Our Audience?
The best way to speak the language of your audience is to fully understand your audience. Sit down and create a profile of your ideal audience. Here are some things you should ask yourself.
- What pain does my ideal client experience?
- What emotions do my clients experience in this pain?
- What do they wish for?
- What factors are keeping them from solving this problem?
- What kind of life do they desire?
- What is their experience already in this matter – with this information, with other speakers like me?
- What do they value and cherish?
- What struggles do they experience in this industry or walk of life?
- What do their daily lives look like?
- What has this audience as a whole experienced together? (Example, industry issues.)
These are just a few of the questions that, if answered, will give you a better idea of that person sitting in the audience. Knowing this, you can now find areas in your own life and work where you can relate to them and show them that you can relate to their pain.
The next question to ask yourself is simply this:
- How can I relate personally to the answers above?
Once you can show the audience that you personally relate to their pain, you have connection.