Titles are important because it’s how your readers find your stories in search, and through social engagement sites.
Your titles could be the one thing that is preventing your blog posts from going viral.
Post titles should be carefully chosen to both include a keyword phrase and be enticing to the scanning eye.
One of the best title writers of all time was Victor O. Schwab, who is still revered and admired as being the most famous and best direct-marketing copywriter ever.
He created Dale Carnegie’s book title, “How to Win Friends and Influence People” which made the book a best-seller in the 1930s.
In his series of 5 articles titled, “How to Write a Good Advertisement,” Victor Schwab outlined his 5 step copy-writing formula for great headlines:
1. Get Attention.
2. Show People an Advantage.
3. Prove It.
4. Persuade People to Grasp This Advantage.
5. Ask For Action.
Here is 8 Women Dream’s blog title advice–
Remember that the first 2 words in your title give you the most search love, so make sure your title starts with your search term — if you can. You do still want your title to flow naturally.
Check keyword terms and phrases for your titles at Google’s Keyword Tool.
Articles on Writing Great Post Titles-
• Darren Rowse: 4 Post Headlines that are Guaranteed to Get Readers Excited
• Lawrence Bernstein: 100 Good Advertising Headlines (by Victor Schwab)
• Brian Clark: How to Write Headlines That Work
• Brian Clark: 10 Sure-Fire Headline Formulas That Work
• Catherine Hughes: How to Create a Top Blog Website
48 Examples of the Greatest Titles/Headlines of all Time-
1. THE SECRET OF MAKING [what, who] LIKE [what, who]
2. A LITTLE MISTAKE THAT COST A [what, who] $ [dollar amount] A YEAR
3. ADVICE TO (who) WHOSE [children, teenagers, husbands, family, pets, person] DON’T SAVE MONEY – BY A [your relationship to person]
4. THE [who, what, where] WHO WON THE [feeling] OF ALL
5. ARE YOU EVER [problem/fear] AT A [name event/situation]?
6. HOW A [discovery, person, place, thing] MADE A [amazing thing]
7. HOW TO WIN [person, place, thing] AND INFLUENCE [person, place, thing]
8. THE LAST [number of hours/miles/steps/places] ARE THE LONGEST – AND THOSE ARE THE [number + hours/miles/steps/places] YOU [save/get back/win/own/love]
9. WHO ELSE WANTS [something amazing to you]
10. DO YOU MAKE THESE MISTAKES IN [name subject]
11. WHY SOME [problem like “dreams die”] IN [where problem happens “the first 30 days”]
12. [Person/place/thing] THAT LOOK [better/worse/description] IN [short time frame like 24 hours] – OR [refund of something or “I’ll eat my shoe”]
13. YOU CAN LAUGH AT [MONEY WORRIES] – IF YOU FOLLOW THIS SIMPLE PLAN
14. YOU CAN LAUGH AT [situation]— IF YOU FOLLOW THIS SIMPLE [idea for solving situation]
15. WHY SOME [person, title “dreamers”] ALMOST ALWAYS [do something great “make money”] IN [what they do great “their dream of taking baby photos”]
16. WHEN [someone successful] “FEEL [name feeling]” THIS IS WHAT THEY DO
17. WHEN [name famous person like Oprah] FEELS DEFEATED THIS IS WHAT SHE DOES
18. IT SEEMS INCREDIBLE THAT [name what you think is incredible] CAN [what they are doing]
19. IT SEEMS INCREDIBLE THAT A [COMMONER] CAN [MARRY A PRINCE]
20. 5 FAMILIAR [type of troubles/problems] – WHICH DO YOU WANT TO OVERCOME?
21. WHICH OF THESE [something wonderful] DO YOU WANT – FOR ONLY [name cost time/money]?
22. WHO EVER HEARD OF A [person/place/thing] [doing something] – AND ENJOYING [something else] AT THE SAME TIME?
23. WHO EVER HEARD OF A [LANDSCAPE PHOTOGRAPHER] [FILMING CATS] – AND [ENJOYING ICE CREAM] AT THE SAME TIME?
24. HOW I IMPROVED [person/place/thing] IN [name quick amount of time]
25. DISCOVER [something wonderful] THAT LIES HIDDEN IN YOUR [obscure place]
26. [Who/group/place] PROVE [whatever numbers you want] 2 OUT OF 3 [people] CAN HAVE [something amazing] IN [short amount of time]
27. HOW I MADE [something happen/change] WITH A [foolish idea/something simple/little money]
28. HOW OFTEN DO YOU HEAR YOURSELF SAYING: “[Statement]”
29. 8 WAYS TO collect Your [name item]
30. HAVE YOU EVER SEEN [name person] Cry?
31. HOW TO Discover The Fortune Living Hidden In Your [name item]
32. THE LOWDOWN ON [name item]
33. HERE’S A WAY to [name item] That Has Never Failed
34. HOW TO GET A GRIP ON [name item]
35. [Number like 8] HEART-WARMING [ items/statement]
36. [name person/place/thing] PROVE 2 OUT OF 3 (4 out of 5 etc) [person/place/thing] CAN HAVE MORE [something wonderful]Â IN [number of days/time]
37. HAVE YOU THESE SYMPTOMS OF [items/something valuable or something opposite]
38. (Can also do the above with a number) HAVE YOU THESE  SYMPTOMS OF [items]
39. EVERYWHERE [WOMEN] ARE RAVING ABOUT THIS AMAZING [item/breakthrough/statement]
40. 8 [number] TYPES OF [Dreamers/type of people/group] – WHICH GROUP ARE YOU IN?
41. THE CRIMES WE COMMIT AGAINST OUR [person/place/thing/statement]
42. THROW AWAY YOUR [item/negative feelings]
43. HOW MUCH IS [something negative] COSTING YOUR [something you want/value]
44. IT’S A SHAME FOR YOU NOT TO [something positive] – WHEN [name person/group] DO IT SO EASILY
45. ANNOUNCING: THE NEW [something desirable] THAT MAKES [something undesirable, desirable]
46. SNEAKY LITTLE [type of item] TRICKS THAT [something desirable] TO [type of readers] LIKE YOU
47. SUPPOSE THIS HAPPENED TO [your dream/item/something desirable]
48. NOW: [do something desirable] THIS EASY WAY
10 Best Titles That Encourage Visitors to Click-through to Your Posts–
(by Doug Karr)
1. How to… More, Better, Faster — utilizing a How to in combination with a great result.
2. Top 5, 10, 100 Lists — Not too many… unless you’re trying to make a big point. Readers love a list.
3. Question? Answer — Ask a question that everyone asks and then hint at the answer.
4. Amazing, Essential, Ultimate, Surefire — Utilize words that evoke a strong emotion that it’s the best information anyone could get anywhere.
5. Free — Yup, people still love a free deal.
6. What the Best, Famous, Rich Know — You want to know what they know, don’t you?
7. Secret Guide, Formula — If it’s a secret, our curiosity gets the best of us.
8. Quick, Fast, Timely — We don’t have a lot of time these days, use words that set expectations that the info can be retained quickly.
9. Big Numbers, Big Percentages — Readers are attracted to big numbers.
10. Overcome, Conquer, Win — People hate to lose. Show them how to avoid it!
On a search engine results page you’re met with a title and a description — that’s all.
Those are the only two components that a reader sees before deciding whether or not to click and visit your site.
The title is taken from your page title element. If you’re writing a blog post, that typically coincides with your blog post title. Your description can be taken from the page content, but if you have a meta description tag, the search engines will often take that content instead.
19 Top Titles From Oprah Magazine-
When you aren’t sure of the type of tittles that work with your demographic, buy magazines in your niche and look at what you see on the cover. National Enquirer is another place to find inspiration for great titles. Here are 19 from Oprah magazine covers-
1. 30 CREATIVE (dreams, goals, cameras, travel destinations …)
2. LET YOUR INTUITION BE YOUR GUIDE TO UNCOVERING (your dream, perfect photo opportunity…)
3. DREAM SECRETS FROM READING (name of book)
4. THE (dream, travel, photographer, writer, warning, loving, goal-setting) VOICE WITHIN
5. DREAM LIKE YOU MEAN IT
6. DREAM LESSONS 101:
7. FROM DAY DREAMING TO GOAL SETTING
8. THE BRAVE SHALL (inherit ?)
9. THE POWER OF (goal setting? meditating? traveling alone?)
10. GET DOWN TO BUSINESS AND START (traveling, travel planning, dream planning, photographing) TODAY
11. UNLEASH THE KILLING FORCE AGAINST PROCRASTINATION
12. PLAY TO YOUR (dream, travel, creative, etc) STRENGTHS
13. 3 COMMON DREAM (or substitute something to do with your dream) MISTAKES
14. AN EXCITING NEW WAY TO (dream, travel, photograph, save money, launch a dream product, etc)
15. THE SCIENCE OF SUCCESSFUL (dreaming, travel, saving, product launch, book edit etc)
16. AN EYE-OPENING GUIDE TO DREAMING BIG
17. YOU DREAM OF (writing a book, traveling Europe, launching a product etc) AND WHY YOU DON’T GO FOR IT
18. ATTENTION DREAMERS: 5 STEPS THAT WILL JUMP-START YOUR SUCCESS
19. IS YOUR DREAM OF (making money online, becoming a top photographer, publishing a book, traveling the world) HARDER THAN YOU THINK?
2 Goals to Writing an Effective Title –
1. Catch a reader’s eye and encourage them to read.
2. Help search engines and help those searching find your article.
It’s that simple, and that difficult.
Your post title or headline must attract readers. It must motivate the reader to click. It must encourage them to move their eyes past the title to the text. Then it’s up to your storytelling and writing abilities to lead the reader through the rest of your story.
Article titles today do more than just encourage readers to read. Search engines use them in their search results to help the searcher find information on the web. From among a long list of links, your post title must jump out and scream,
“HERE! This is the information you are seeking! Click here! Read this!”
Your post title becomes a critical component to helping people find you in a search engine, directory, link list, and more.
Thus, writing effective, eye-catching titles and headlines becomes even more important than writing a powerful article. Without the power in the title, the power in the content is often overlooked. A good title helps your blog get found.
35 Power Headline Words:
The truth about
Top 8 (or any number)
Best 8 (or any number)
8 top (or any number)
8 best (or any number)
8 tips (or any number)
Maximum Length of Post Titles:
Different search engines have different limits and these limits keep changing. The current guidelines, as of April 2012, are:
• W3C recommends a maximum of 64 characters for page titles.
• Bing recommends a title between 5 and 65 characters long.
• Google don’t have any guidance for content publishers, but recommend a maximum title length of approximately 60 characters for Google’s own pages.
Characters that Never Belong in a Title:
Characters you can use in titles:
I hope this helps you with your top blog and sharing your voice on the Internet dreams.
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