If You Don’t Have This, You Don’t Have a Story

The following two tabs change content below.
Motivational Speaker Kelly Swanson is an award-winning storyteller, author, and comedian who teaches you how to harness the power of your story to connect, engage, and get results. In this blog, Kelly focuses on the business of professional speaking. Kelly’s post day is Friday. If you aren't sure how to comment on this story, click here.

Latest posts by Kelly Swanson (see all)

No Character, No Conflict, No Story

In my career of teaching people in business how to use story as a tool of impact, I see a common mistake. People tell me stories that aren’t really stories.  A list of facts is not a story.  Telling me how you got started in business is not a story. Telling me the history of your organization is not a story. Those are facts.

Every story must have a character with a conflict  – a pain they want to get rid of, or a desire they want to achieve.

If your story doesn’t have a clear main character with a problem that gets solved, you don’t have a story.

End of lesson.