One Simple Way to Get More Business

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Motivational Speaker Kelly Swanson is an award-winning storyteller, author, and comedian who teaches you how to harness the power of your story to connect, engage, and get results. In this blog, Kelly focuses on the business of professional speaking. Kelly’s post day is Friday. If you aren't sure how to comment on this story, click here.

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Leverage Every Audience

As motivational speakers, our best avenue for new business is that audience sitting right in front of us. Word-of-mouth is the driving force of this business, and those people sitting in front of you will be the ones that take your name out into the world. So give them something to do that.

Make sure every person in your audience walks away with something that has your name and contact information attached to it.

Here are some ways to accomplish this:

  • Put your business card at every place
  • Put a handout at every place
  • Put a contextual model (postcard) that illustrates your solution at every place.
  • Send them all to a link online where they can get a free gift and give you their information and send you messages
  • Create a promotional branding item (pen, notebook, flash drive, etc.)
  • Put your brochure/flyer on every table

It doesn’t really matter what you choose, as long as you send them away with something that has your name and contact information on it. Don’t just assume they’ll remember you.