Finding my blogging niche: What kind of a traveler am I?

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Natasha von Geldern is a travel writer, editor and blogger who is passionate about making the pages of the atlas real by travelling the world. Her big dream, apart from travel blogging world domination, is to launch her own e-magazine. She is a contributor to Travel Wire Asia, Wild Junket Magazine, Yahoo! Total Travel and Travelbite. You can find her on World Wandering Kiwi. Natasha’s post day is Saturday.
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Finding my blogging niche: What kind of a traveler am I? Natasha in the Pyrenees

Welcome to Travel Saturday. I have been asking myself this question in response to a challenge to identify the ‘niche’ of my travel blog

Catherine Hughes has given an excellent explanation of the importance of niche for online success, and indeed for understanding your passion. And just to say my niche is ‘travel’ or even ‘world travel’ will get me nowhere in the world of Google search.

I already know a number of travel bloggers who have successfully identified their niche:

Firstly, there’s my friend Linda over at Eco Traveller Guide. Travel and the environment are her two big passions and she has successfully married them with a site focused on eco travel.

Then there’s The Planet D – Canada’s Adventure Couple. Dave and Deb love kayaking, rock climbing, hiking and generally doing wild outdoor things. Their blog is massively successful and their tagline is ‘Adventure is for Everyone’.

Another friend runs The Art of Slow Travel. Denise is determined that the best way to travel is to take it slowly, savour the moment and avoid rushing about trying to see all the sights as quickly as possible.

But for all the niche travel bloggers there are many more that are just about travel, all kinds of travel. They are simply about wherever the blogger happens to be travelling. Including some highly successful ones.

Probably the most successful travel blogger in the world is Gary Arndt from Everything Everywhere. Okay he sort of does have a niche in that he is trying to travel everywhere, and in particular see all the Unesco World Heritage Sites in the world. But his success is mainly due to longevity – he was one of the first travel bloggers in the business. An advertisement for sticking at it!

Finding my blogging niche: What kind of a traveler am I? Natasha in Stockholm

So what sort of traveller am I? I am an adventurous traveler, I am interested in eco travel, I am passionate about travelling with kids. I also love seeing historical sites and beautiful art and architecture. I love the great outdoors and am often to be found hiking or climbing around the world. Sometimes I love backpacking-style budget travel. Other times I stay in nice hotels.

Finding my blogging niche: What kind of a traveler am I? Natasha at summit of Mt Kinabalu

I’m all of the above and more. I have travelled to 50 countries and my travel bucket list is neither getting shorter nor more limited in scope. Short of starting a series of different sites I have been unwilling to pin myself down, or to limit my travel dreams, in any way. So my travel blog has remained all-encompassing.

I am passionate about inspiring people to travel in a way that interests them. There are a lot of different kinds of travellers out there. I don’t want to target just a small percentage of readers. Likewise with travel companies and their advertising budgets.

I think the breadth of my travel knowledge has value. Chances are, if you are looking for travel inspiration I can come up with some ideas to personally recommend.

But that isn’t a blogging niche.

Or is it?

I think one thing that links all my travel experiences is that I am an independent traveller. I don’t book package holidays or group tours. I research and organise things myself for the most part, and with the help of Mr Wandering Kiwi.

And the reason I started my travel blog is because I wanted to inspire people to travel; to show people that everyone can travel pretty much everywhere. And even with your kids. Well, perhaps not in a war zone or malaria-infested jungle.

Inspiring independent travel?


  • Actually … now that you’ve written this and I’ve thought about it … your “World Wandering Kiwi” name is what brought me to you. I knew exactly what you were from your title…. maybe “wandering” and “wanderlust” is your niche word… so you approach all the types of travel you do with the word “wandering”. Like – “Wandering through Ireland with Children” … “Wandering Mount Kilimanjaro with just a Backpack and Vodka” … “World Wandering When you Want to be Alone” … “World Wandering for Inspiration at Machu Picchu” … “Wandering China with a Toddler and a Yak” ….but you could get really clever with that term so you become known as the “wandering” travel woman….and create some hilarious post titles.

    But these are the ideas to kick around and I think you are off to a great start. Let me know your thoughts. Just love your stories and photos. They inspire me. I thank God for the ability to travel through your stories.


    • Natasha von Geldern

      I went to a travel blogging seminar yesterday and someone pointed out that the niche doesn’t have to be a certain type of travel, the niche is ‘you’. So it is my personality coming through as a travel blogger that is the asset. I like the Wandering titles very much :)