Motivational Speakers Get More Business When They Motivate Off Stage Too

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Motivational Speaker Kelly Swanson is an award-winning storyteller, author, and comedian who teaches you how to harness the power of your story to connect, engage, and get results. In this blog, Kelly focuses on the business of professional speaking. Kelly’s post day is Friday. If you aren't sure how to comment on this story, click here.

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Motivational Speakers Who Really Care About Their Audience, Show It

I see a lot of big egos in the business of motivational speaking.  And I think that nothing turns an audience off faster than an arrogant speaker.  Our job is to motivate and inspire – and in order to do that, we must be liked. People buy from people they like – and they listen to people they like – and they remember people they like – you get the picture.

So it pays to be likeable on stage. But let me tell you what else pays – being likeable off stage.

Our value as motivational speakers increases when we can prolong the experience.

This is so easy to do, and yet so many speakers don’t do it. Here are some easy ways to prolong the experience.

1. Arrive early – early enough to visit with attendees in the hallways, at other sessions, etc. This is your chance to be under the radar, and visit with them not as a speaker, but just another person.

2. Send a note in advance of the event. Ask your meeting planner if you can prepare a little message to meet them in advance. Videos are great. All you have to do is talk about how excited you are, and what they can expect. And act excited. This isn’t a training video – this is your chance to smile and say hello.

3. Visit with your audience before you speak. Walk through the room and greet people as they are sitting down – start small talk. If you need time to prepare for your speech you have waited too long. Using this time to visit with your audience is more important. You don’t need to tell them you’re the speaker – just say hello.

4. Stick around after you speak to chat with people. Give them a chance to say hello and tell you what they enjoyed about your program. Let them take a picture with you. It means a lot to them.

5. Be accessible afterwards through social media – like Facebook. And then when they message you or comment – respond. In fact, use your social media as another way you can encourage, motivate, and share your advice.

These are some easy ways for you to prolong the experience. And when you do, you create fans. And nothing brings more business like fans.



  • ImanWoods

    GREAT TIPS! I’m printing this out for when I expand my public speaking. Love your tips, they’re always about balancing being honest/true to yourself and promoting yourself. A difficult line to walk!