The Joy And Pain Of Launching A Dream

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Heather’s dream is to share with the world her success at becoming healthy after age 40. Heather lost over 88 pounds through changing her diet and incorporating exercise into her busy life. She would like to take what she has learned about becoming fit after 40, and using her Metabolic Training Certification to help others struggling with weight issues mid-life. Heather’s post day is Monday.
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My new website version 1.0 officially launched on Tuesday August 18th! Cue the balloons and parade. Our latest venture is an offshoot of our company and a huge step toward my long term dream of multiple streams of income.

We are in Phase One – build traffic. Want to offer us feedback? Try out a pretty new FREE background and add some bling to your Twitter account. You can check out the real deal at and much more will be coming.


New venture... and beyond!

So how did we get to this point? To offer a taste of the experience, here’s a quick review of the insanity of what 26 days, 200+ hours of programming/design/bug fixes, 32 pots of coffee, and concepts sketched on scratch paper at 1 a.m. looks like. The following is part recollection, and part interviewing my husband/business partner who wrote 99.9% of the code. I threw in design and complained when something broke.

Day 1: Find an “out of the box” solution that does nothing that it promises, doesn’t work when installed and say goodbye to that $$.

Day 2-8: Try our best not to scream as the errors keep on coming.

Day 9: Pull apart the code and realize we can write the application from scratch better and with cleaner code.

Day 10: Discover that now that we are writing this ourselves, we have full creative freedom. Completely freeze up on any creative ideas for the logo, layout and interface design.

Day 11-16: Code. Code. More Code. Bug Fix. Bang head on the wall. Wake up at 2 a.m. with a solution. Design, tweak colors, redesign and change your mind. My all means try overwriting the file you REALLY needed and build it again from scratch. Again.

Day 17: Pages are loading, images are displaying, the navigation is working. Oh, we need to prep every image for preview. Quick! Build an admin side that lets us non-database people to take care of that. Cool! I think we are ready for a launch on Monday.

Day 18: is attacked and all services are down. Their site is back up within a day. I’m sure there are a lot of tired programmers on their team. Unfortunately the API – the thing that makes our site talk to their site – stays down for several days.

Day 19-24: Test and test again. Where the heck is the Contact Us page? I swear we wrote that content already, let me check my laptop again.

Day 25:’s API is back up and running – Go, Go, Go!

Day 26: Turn off test code. Ready to launch? Sure, it’s 1.0!

Like any dream, the job is never done. Whether trying to create a product to new media, or figure out what to do today, think about this. The fun part is that along the way, those bumps can throw you off track, or make for an interesting story.

Happy tweets – Heather

(Heather’s dream is to have multiple streams of income, starting with launching an e-commerce website that showcases her one-of-a-kind designer jewelry, which are crafted by her.  Heather’s post day is Thursday and her newly launched sites are unique jewelry available through For Your Adornment, and Twitter design on Twitter And Beyond)

  • Danelle, the equestrian

    That sounds like a lot of hard work. Congratulations! It just may prompt me to finally check out Twitter.

  • Kim, the traveler

    So exciting! Can’t wait to see it progress.

  • Dawnda, the horror writer

    Congratulations to you and Ray!!! A lot of work but something to show for it – you two are a great team.

  • Catherine, Site Admin

    Congratulations! Now I need an ad from you for the sites. As a matter of fact I need one from Dawnda – I wonder if Wendy has one. Here we go…

    Every place I can I have been talking up the sites. I wish there was two of me.