In my research to decide on a dream product to launch, I also look at website launches. I think selling successfully online can be the ultimate icing on the cake of your product launch dream.
This week I was asked to take a look at The Foundary.
Want a distraction from late night snacks? If online shopping can help keep you out of the kitchen, this site may just do the trick.
The Foundary, a flash sales website that offers a curated selection of home and lifestyle products from coveted brands and emerging designers at up to 70% off retail, will now be offering its members new exclusive night time sales series. Beginning on September 20, The Foundary’s night time series promises the same thrill at a new time. The series will feature cohesive themes to inspire your next redecorating, hosting or holiday occasion.
Oh… pretty, shiny things!
The Foundary brings together a few of my favorite shopping experiences. Gorgeous designer items I love, great prices and the excitement of an auction. Everything from fun totes and bags to unique lighting, housewares and furniture. So far I am impressed that all the items highlighted on the site are beautiful and unusual.
While I was clicking through the other night, the items on one event were over 80% off retail. Discounts vary from event and item, but after becoming addicted to perusing for the past couple weeks, the deals are always good for the quality and unique products offered.
What’s so special?
You can find some incredible finds on eBay and Craigslist. Even your local housewares emporiums have cool designer stuff at great prices. Why is the experience any different on The Foundary?
Anticipation. You only have a 3 day notice of upcoming events, and you might get a teaser of the products. Then the race is on.
Once the event is available, you are pulled in by the constant countdown on the site. I have a tendency to go for it when the clock is running down and I get attacked by the “i-gotta-have-it’s”.
This is a bit of problem for me, having self-banned myself from eBay several years ago. I was clued into the fact that impulse buys and an auction environment are not a good mix for me, and we’ll just leave it at that.
That doesn’t stop me from getting lost in the countdown fun on The Foundary. I guess it’s knowing that there are constantly new products coming on board that makes it exciting.
Designers on display
It’s no secret that I love design in all shapes and forms. When a friends son makes a comment about all the “cool shaped” dishes in my kitchen, she answers “It’s Heather”. Guess that does explain a lot.
I haven’t heard of many of the brands they highlight on The Foundary, but that may be my complete lack of retail therapy for the last few years. It does give me some insight to trends – shapes and colors – which make the window shopping all that more fun.
It doesn’t hurt they have a sense of whimsy with their friendly pup welcoming you in.
The site is still in beta, having launched about a year ago. What this means is they are willing to listen to your feedback on your experience. It also helps they give you a little incentive for inviting your friends to browse along with you.
Do you have websites you like to buy products from? Let me know what they are and what you think of The Foundary.
- Heather
(New York, NY- October 19, 2011)- Recently launched members-only home and lifestyle flash sale website, The Foundary (www.thefoundary.com), announced today that it will co-host a Sweepstakes with Apartment Therapy (www.apartmenttherapy.com) that will grant one lucky winner a trip for two to London. The “London Calling” Sweepstakes begins on October 19th at 11amEDT and ends at midnight CT on November 30, 2011. The winner will be chosen at random during the first week of December and announced on The Foundary’s Facebook and Twitter pages, as well as on Apartment Therapy’s website.
The “London Calling” package includes four (4) days and three (3) nights at The Kensington Hotel, along with airfare allowance. The Kensington Hotel, a hand-picked Mr & Mrs. Smith property, embodies the Regency style of West London. The winner will get to experience townhouse living and be within walking distance of the Royal Albert Hall, the world-famous Harrods, fine dining, and quaint pubs. They will have the opportunity to explore Hyde Park, Westminster Abbey, Buckingham Palace, and other renowned attractions via the conveniently located South Kensington Underground station. One Foundary member and a guest will have four days of lifelong memories in London, the ever-evolving and always-charming treasure of Western Europe.
“As long-time fans of Apartment Therapy, we at The Foundary thought that the ‘London Calling’ Sweepstakes was a perfect opportunity for us to work hand-in-hand on something that would appeal to both of our loyalists,” said The Foundary General Manager, Rob Anderson. “Apartment Therapy embodies all that we love about interior design and decorating, and we always enjoy partnering with them.”
Seven days a week, The Foundary presents a curated selection of home and lifestyle products from coveted brands and emerging designers with unprecedented savings, up to 70% off retail.
The “London Calling” Sweepstakes will be promoted via Facebook at http://www.facebook.com/TheFoundary, Twitter, and at http://www.TheFoundary.com/london and http://www.ApartmentTherapy.com.
Heather’s dream is to have multiple streams of income and share with the world successful product launches so that she can successfully launch her own product line. You can find Heather online at her e-commerce ventures: For Your Adornment; and Twitter And Beyond Dot Com. She is CEO of her own web design company. Heather’s post day is Friday. +Heather Montgomery
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