What Everyone Ought To Know About Viral Marketing on Mothers Day

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Catherine Hughes

Director of the 8 Women Dream Project at 8 Women Dream
Catherine’s dream is to make 8 Women Dream the premier online publication for women looking to pursue their dreams. She is a published author, a freelance writer, and a guide for those who want their dreams to come true online. Catherine would someday like to be invited to speak at TED about her observations about her 8WD project inviting women to take a chance on their dreams. Wine was required... Catherine posts on Sunday evenings and fills in dream stories as needed. If you aren't sure how to comment on this story, click here.

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As the person who was crazy enough to set herself up as the motivator and the creator of 8 Women Dream (trust me I often think I need to have my head examined … could just be the menopause), each week I try to come up with something inspirational to help those of us in this group and those beyond to stay with our dreams.  Sometimes I peruse the Internet for a timely speech, something poignantly blogged, or something to make us laugh and remember not to take ourselves too seriously.

I like Internet videos because they show what can go viral on the Internet.  They are a good indication of what people are looking for on the net.  Which is important information when one is trying to market the hell out of something placed on the web, which I acquaint to being much like attempting to explain the importance of a bath to my terrier dog Boonie.  She doesn’t agree with it, she fights it paws and claws, but in the end feels better.  She becomes happy with the experience when everyone pays attention to her new pretty self.

Dan and Chip Heath of Fast Company tell us that you want people to talk about your product or service, you need to ratchet up one of three secrets to make a message go viral –

  1. It is emotional – People compulsively share emotional experiences, and the more intense the emotion, the more likely they are to talk about it.
  2. It is doing a public service – Sharing it might actually save someone’s life.
  3. It has to have a trigger – A trigger is an environmental reminder to talk about an idea.

When presenting something to an audience on the Internet you have to ask yourself if it is entertaining enough for visitors to send to their friends. This is more easily said than done. Presenting on the Internet needs be more than helping our visitors – it needs to be good enough to share with family and friends in a way where family and friends will like it too – a sure thing. They want to be proud enough to say, “I discovered this amazing thing . . . ”

As a blogger, I know this can be extremely difficult to do, so in honor of Mother’s Day I offer up two different viral videos as examples of what I am talking about. Do you think these videos meet the criteria?

First I present to you mother and comedian Anita Renfroe singing her version of life as a mom:

By Oct. 1 2007 , approximately 1.5 million people had seen this video. By Oct. 19, the number had risen to 8 million; the video had gone viral.

Followed by Tim Hawkins view of moms from a son’s point of view:

To date, this video has been viewed over 350,000 times.

Happy Mother’s Day, and keep on dreaming –


We’ve started to work on the 8 Women Dream Worldwide part of this project where we invite you to dream with us. Please go to our 8 Women Dream Worldwide page and consider challenging the world to help you with your big dream. Be creative – send us something fun. You never know – it could change your life!

Catherine HughesCatherine’s dream is to be a motivator and published writer. She is testing her theories on motivation with this blog and the seven other women who have volunteered to be a part of her dream project. Catherine also writes about her life as a mom at the blog A Week In The Life Of A Redhead. She would also like to be invited to speak at TED as the next Erma Bombeck. Catherine posts on Monday mornings.

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  • Dawnda

    Thanks for making me giggle. As you know sometimes a giggle is all it takes to make us smile the rest of the day. And you, oh mighty motivator, are always good for a giggle.

  • Greg Brighton

    I think your son will roll his eyes as his mom points to her blog and all the things he did to her as a teenager. You will have living ammunition documented online. I would like to see you write more often.

  • sally

    i love this mom video!!!! it is my favorite video ever. she captures my life with my teenage girls perfectly. you should add her to your inspiration page!!! thank you for making me laugh.