How To Manage Your Entrepreneurial Shift

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Heather’s dream is to share with the world her success at becoming healthy after age 40. Heather lost over 88 pounds through changing her diet and incorporating exercise into her busy life. She would like to take what she has learned about becoming fit after 40, and using her Metabolic Training Certification to help others struggling with weight issues mid-life. Heather’s post day is Monday.
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My entrepreneurial path has taken a road trip in recent months. I can’t say much of it has been pleasant and at times, the decisions that have had to be made have been painful and emotional.

Last week I talked about having to take a 90 degree turn while pursuing your dream. These past few months have been more like a tornado, picking me up for a spin before smacking me down into another interesting situation.

If you haven’t picked up on it already, this process is very draining.

Are you thinking of making a big business shift? Here are a few things to consider.


This is one that I have debated for a couple years now. Yes, the yellow page book interaction is dwindling, but the online presence is increasing. Let’s just say the cost on this particular marketing option was out of the budget for this year. For some industries, the Yellow Pages are still a huge benefit, but for my industry, not so much.

Networking Groups

There is a lot of time and energy to networking and growing your business. All small business owners know this one. A really hard decision is how to maintain your involvement in these groups. After building relationships you have to consider any opportunities with your new business focus – they may come in handy.

Professional Organizations

While I’ve belonged to many professional organizations for my industry, some of them may not fit with your new entrepreneurial direction. Now is a great time to look into what organizations are out there to support and inform for your new profession. They are typically great research tools for how that market is doing.

These seem so cut and dry written out here, but the decision to completely kill an ad feels really final, like closing a door. It doesn’t matter that I’ve only received 10 phone calls from the book in the last year, and one small job that didn’t come close to covering the costs. The rational decision of pulling the ad can get pushed aside for those “what-if” conversations in your head.

Keep it simple. It’s only business.

As a reminder of what I should be doing, I ran across this short clip of one of my favorite business gurus, Guy Kawasaki, reminding us to do what we love.

How do you decide when to start closing a chapter on your dream? Share in your comments – I will need support and ideas soon!


Heather’s dream is to have multiple streams of income, starting with launching an e-commerce website that showcases her couture jewelry, which are crafted by her. You can find Heather online at For Your Adornment and Twitter And Beyond Dot Com. She also teaches Social Media tactics for business, besides being CEO of her own web design company. Heather’s post day is Friday.

  • Hi Heather,
    Sorry, it sounds like things aren’t going so smoothly for you. Can you please give me a call? Thanks,

  • Ah, trends . . . just look at some of this as trends. Think about the business owner who was using a horse and flat bead to deliver goods when cars/trucks began to flood the market.

    I think this quote from Net Impact is interesting:

    SEO has replaced the Yellow Pages in Nova Scotia

    Invest in a website with strong SEO – not yellow pages. Once upon a time when you needed to find a local business in Nova Scotia you would pick up the super thick “yellow pages”. As we all know due to the internet, the Yellow Pages don’t work anymore. The premiere directories have migrated to the web and introduced new features, but still both traditional and online versions are struggling to adapt to a changing market. So how exactly do people find your business?

    Unlike Yellow Pages which are projected to see a decline of 39% over the next four years, Search Engine Optimization is on the rise and SEO spending is set to hit the $23.4 billion mark by 2013. Today search engines are the primary source for local business search queries and it is showing no sign of slowing down. In 2007 Bill Gates was quoted saying that ‘Yellow Page usage amongst people in their, say below 50, will drop to near zero over the next five years.’

    So just look at it as moving with the trend — not that you had to let something go.

    Which is what business owners have been doing for a long time — think of the photography store . . .


  • Remy G

    I always take too long in the gathering info stage. I should trust my gut and take action sooner. I hope you are moving forward and that the plans are starting to show themselves! xox Rem