Can You Reinvent Your Dream Like Starbucks?

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Heather’s dream is to share with the world her success at becoming healthy after age 40. Heather lost over 88 pounds through changing her diet and incorporating exercise into her busy life. She would like to take what she has learned about becoming fit after 40, and using her Metabolic Training Certification to help others struggling with weight issues mid-life. Heather’s post day is Monday.
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Reinvent Your Dream Like Starbucks

Ah . . . the fresh smell of a new year. The promise of starting anew and reinventing your dreams in a brand new way.

If you haven’t heard, Starbucks just announced their new logo that, in their words, better represents their future of “Thinking beyond coffee.” As with any major brand making a major change, there are a lot of opinions floating around. There have been a few bad re-branding attempts in the marketplace recently, and the interaction that Starbucks had with their consumers during this process sets them apart.

The reason I can relate to this story right now is that I am currently at day 7 of reinvention and am already second guessing myself.

The reinvention of daily life means marching off the edge of our maps.
– Bob Black

My current task is to define the services for my primary business Forward Motion Studios.

The dream reinvention I am striving for is to:

  • take one 7 year old business based on trading time for money
  • slap it with 2 tough years with the economy
  • reform it to a subscription/retainer based model that trades money for my expertise

When you put it that way, it seems so simple, right? Why am I struggling with the reality of what this looks like?

I am not undertaking this change in a bubble. The kind and prodding tutelage of my business coach, Remy Gervais is helping me find the areas that I want to focus on.

What do you love about your dream?

My list looked like a classic pro/con argument. Down the left side of the page, all the things I actually liked doing. Down the right, the ones that made me think that cleaning my house was REALLY important.

Now the hard part. Being really honest about your strengths. If you really want to make this sink in, do it in front of a mirror. If you’re like me and have no poker face, you might see the answer right on your face!

Hold up that list and say to yourself in the mirror “I love doing _______”. I know for at least one of my listed items, this did not look pretty. I have to accept that it’s OK and start really focusing on the items that I truly enjoy doing.

You’re off the edge of the map, mate
– Captain Barbossa, Pirates of the Carribean

Sometimes you have to walk to the edge, scare the crap out of yourself, and take a deep breath and just step off the map.

Can you reinvent your dream this year?

– Heather


  • Rayne

    It’s all about being brave in the moment. Each day. Every day. I’m not very good at it but I try and when I do it, it always works.

  • Sandra Wood

    Have to say I loved this article. Writing for my own blog (when I find the time) is hard and I am always impressed when I stop by here. The writing just gets better and better. Ohhhhhhhh, and I don’t like the new Starbucks logo . . . . . . . .

  • Catherine Hughes, Editor & Chief

    To quote Brian Tracy:

    “At each state of reinvention, I sat down with a blank sheet (of paper) and made a decision about my next step or my career. Then I went out and read books and articles, interviewed people and asked questions, explored the business industry as much as I could, and plunged in.

    What I learned about reinvention was that it does not proceed in a long, straight line. There are numerous setbacks and difficulties, and even temporary failures. What seems to be a good course of action often turns out to be a dead-end, but something else always appears in a different direction.

    I learned that the key to reinvention in to go onto the “continuous offensive”. Get a good idea where you want to go and take action. Try, try again and try once more. Never give up. Keep moving forward.” This is from the book, Reinvention: How to Make the Rest of Your Life the Best of Your Life – By Brian Tracy

    And remember the immortal words of Robert Louis Stevenson, “Wherever we are, it is but a stage on the way to somewhere else, and whatever we do, however well we do it, it is only a preparation to do something else that shall be different.”

    Get out that pad and paper ;-)


  • Remy G

    I think you are very brave, cause it would be easy just to continue as is. Remember, though – it wont make a lot of sense to build a business around what you love to do, if your intention is to make a living, if the thing you are making isn’t desired by anyone. You were smart to consider the direction your industry is headed. Don’t build the business around yourself. If you want to create and deliver, and part of that means you need to outsource or delegate, do that. Don’t learn to do it yourself or keep that part out. Your business will be a lot more complete if you think about what it will do for your clients, vs what you can do for your clients. xox Rem