Patrick Schwerdtfeger Speaks Out For His Big Dream

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Patrick SchwerdtfegerGreat speakers stand out and make an impact on their audience.

When you are sitting in the crowd and notice the entire audience lean forward, you know you are witnessing greatness in public speaking . . .

“If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.” ~ Tony Robbins

Last week I had the opportunity to interview speaker and author, Patrick Schwerdtfeger, who has achieved the product launch results I dream of  (he has successful book launches) — along with the speaking engagements that go with a successful book launch.

I met Patrick a few weeks back at SocialBizWorld, a local social media conference. As one of the keynote speakers for the event, Patrick stood out with his charismatic speaking style and thoughtful engagement with the audience. He’s confident and professional with a message that draws you in like a piece of metal to a magnet.

When I asked Patrick how his first book came about, he surprised me by saying that it was actually his public speaking that came first. He began by podcasting about small business marketing in a unique way that set himself apart in the marketing industry. The podcasts were the catalyst for the start of his business Tactical Execution.

Patrick offers an Internet marketing process in small Do-It-Yourself modules.

What struck me was how the podcasts were re-purposed into his first book, Make Yourself Useful, Marketing in the 21st Century. I have to say his reformation of content — from audio to printed word — was a cool progression and served a vital purpose: Getting Patrick on the pro-speaking circuit.

He insisted you must have a published book — any kind of book — to get on the public speaking circuit.

I’ve heard about different steps you can take on the road to being a paid speaker, but the need for a book threw me. Patrick pointed out to me that you won’t get professional speaking opportunities unless you’re a celebrity or an author.

There’s a lot more to cover in my interview with Patrick and I will be continuing this thread next week, so be sure to read Part 2. If you want to read more about his speaking experience, check out Patrick’s speaker bio here and below is Patrick discussing how to come up with an elevator pitch –

His advice also works for ideas for writing blog posts – how do we alleviate the pain of dreaming and have a call to action?

Here’s your homework for this week:

  • Who is in the industry that you have been wanting to talk to?
  • If you had the opportunity to ask them 3 questions, what would they be?
  • ACTION: If this person has any online presence (website, facebook, etc) contact them and ask for an interview.

I look forward to sharing and until then, here’s to your success.

~ Heather Montgomery

Continued — Patrick Schwerdtfeger: Speaks Out For His Big Dream – Part 2

  • Trenton Gantner

    Patrick is a good guy. In the world of public speaking, he’s done it right by developing a niche – a specialized but profitable corner of the market based on personal experiences. He’s combined it with a book, giving him an incredible one-two punch that will propel him into the upper echelon of experts in short order. You can tell he’s passionate about his topic that he’s had a great deal of experience with, and his belief in what he is doing is backed up by his own stories which give him something in common with his audience. He exudes credibility the minute he starts telling you his mistakes before he starts giving away valuable information for free. He’s moving through the phase of public speaking where it is way more time-intensive than profitable, and eventually will be a star. Living on the road to do this can be hard on your personal life.

    Patrick understands that if you’re going to put yourself behind a lectern in front of a group of people, and you hope to gain some sort of benefit from the endeavor, such as a new client, increased sales, a boost for your reputation, you’d darn well better be passionate about what you have to say. He’s a real professional who always presents his best and gives it his all. I recommend him to anyone who wants to see a rising public speaking star. Can’t you see him in the future on the news answering questions?

    Great to see a write-up on a great guy.

  • Pingback: Speak Out For Your Dream – Part 2 | 8 Women Dream()

  • Great post Heather! This is one of my favorite things to do – to interview people doing what I already want to do… Has been a little while since I’ve done this however so will make it a goal to do that and incorporate into an upcoming blog post (and go Remy for jumping right on it and doing just that!).


  • Remy G

    and I hunted down my industry dream interview and spent an hour with him on the phone. I asked him lots of questions – so hopefully it will translate into a good blog post. At the very least I realized he could benefit from knowing a client of mine in a city he’s doing a photo workshop, so introducing the two of them will create a connection, which drives me to keep reaching out! Looking forward to next week’s post. Rem

  • Remy G

    You are a great speaker and I look forward to learning alot from you! Good luck today. xox Rem