Social Biz World: Let Your Dream Shine Online by Sharing It With the World

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Heather’s dream is to share with the world her success at becoming healthy after age 40. Heather lost over 88 pounds through changing her diet and incorporating exercise into her busy life. She would like to take what she has learned about becoming fit after 40, and using her Metabolic Training Certification to help others struggling with weight issues mid-life. Heather’s post day is Monday.
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social biz world 2010 keynote speakerMy entrepreneurial path down my dream road to a successful product launch led me to a conference this past week.

It was … Social Biz World.

SocialBizWorld is a Social Media and Web 2.0 business conference for private and public-sector business executives, leaders, managers, employees and consultants looking for insightful speakers, hands-on workshops, in-depth discussions and real-world examples to move their business forward with new media.

There were opportunities to learn more about SEO, social media, online marketing, and online success stories to help push your entrepreneurial pursuits online.

What to do first?

Out of all the options at the event to take advantage of, we got up close and personal in a round table discussion about monetizing your business with author of Webify your Business, Patrick Schwerdtfeger.

Patrick was one the the most dynamic speakers at the event, and Patrick had some incredible ideas, with just a few shared from his book. I always love the reality check of sitting at a table with your peers, and getting that AHA! moment.

I’m going to be sharing more on Patrick’s road to author and speaker in a few weeks after I track him down for an interview.

SEO (that’s search engine optimization) experts had incredible tips and reminders that kept me taking notes most of the event. Most of the questions popping in my head were along the line of “I know that… but when’s the last time I applied it to my own site?”

So what can this “social network thing” do for you?

twitchhiker Paul Smith and heather Montgomery

Well, let me introduce you to Paul Smith a.k.a. the “Twitchhiker”.

Paul shared his story of hitting the road with only the kindness of Twitter strangers to help him along his way in his book, “Twitchhiker: How One Man Traveled the World by Twitter.

Paul’s story was a blast to hear –the logistics of getting from one place to the next, the people he met, and the interesting reality that there are whole areas of the US that don’t use Twitter – gasp!

I loved his use of tech tools (of course, since I’m a geek too) for this presentation, ranging from his iPhone, iPad to his Mac laptop.

Getting out of the office to see, hear and share how other business and social people are using this new technology gave me some new perspectives on product launches, marketing ideas, and a couple future post ideas here on 8 Women  Dream.

I learned that –

  • Interacting with fans through social media is a great way to increase and develop word-of-mouth for your product or service.
  • Social media interaction leads to feedback from readers that provides entrepreneurs with insight into customer product perception which allows the entrepreneur to adjust their product accordingly.
  • Social media can enhance traditional marketing methods.
  • You shouldn’t depend on social media to launch your product … it’s more of a product test and reader engagement  relationship.

Do you think social media can benefit product launches?  Have you tried using social media for your product launch?

~ Heather


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  • Toni Schram

    First, I’m glad you and Cath got out of that office. Secondly that you were able to
    gain some knowledge and insight.

    The SEO RAVE at Groove Studio it is. Maybe a potluck?

    I’m looking forward to your future posts about the rest of your Expo adventures!

    Love ya-


  • Thank you for publishing this post, Heather. I’m thrilled you got some ideas from my session and appreciate you sharing them here on your blog. I’m looking forward to our upcoming interview. I’ll be ready when you are :-)

    • Patrick – looking forward to it! I’ll send you an email today to set up an interview date. Thanks again for the great session at Social Biz!

  • It was fun to get out of the office and realize how much we do know, but forget. I like Laurie’s idea of the SEO Rave – cute name too.

    The event made me revisit the 8 Women Dream keywords and see where there is a disconnect. Now I have to fix one area. I do love this stuff and would love it if I was invited to speak about blogging next year!

    Are you done reading the book yet? ;-)


    • Ha! Not done with the book yet, and yes.. we will both be presenting next year!

      Thanks for your amazing support – H

  • Twitchiker! I love it! that’s genius! and courageous of course, to travel the world depending on the kindness of strangers… Look forward to reading the book and hearing how he did it :)

    and proud of YOU for always learning and growing and now of course you can show us the way ;)

    Love ya!

  • Laurie

    Good Goddess! I can feel my ADD creeping in. I must learn more. We should have a SEO RAVE at groove. Maybe if we chant the principles they’ll become second nature. Glad you got out from behind the desk….that’s got to be good for you!
    Love, L

  • Remy G

    Im so glad you went there.
    And awesome pic by the way. Nice jewels.
    I spent an hour on the phone with Lightroom expert Jerry Courvoisier and I have alot to learn about storing and cataloging files. I’ve been doing it SOOO wrong, it’s time to get on the path of organization….xox Rem

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