Passion, Plan, Execute: The Business Version of Eat Pray Love

We all have read books that have an impact on our lives.

There are books we read because we want to change. Sometimes we take action with the advice they offer.

Mostly not.

This is my path to really analyzing what The Dip by Seth Godin means to me as an entrepreneur, and someone who dreams of multiple streams of income equaling very large sums of money.

So I did the homework.

Really – there’s homework involved.

If you haven’t already caught up on my previous posts dealing with The Dip, go to Your Dream Will Make You The Best In The World and How To Accelerate Your Dream Through The Dip.

Just past the 2/3 mark into Seth Godin’s The Dip is a section titled, “Three Questions to ask before quitting.”

Seems simple enough.

Granted, getting through this book with your passion and drive intact is difficult in itself. As a clue, the intro is titled, “If you’re not going to get to #1, you might as well quit now.”

No pressure.

Question #1: Am I panicking?

I took a good look at this question form both my current state of business as past. I could immediately spot my reaction to panic had been a major factor of several FUBAR decisions over the past several years.

  • Taking deals that I thought would be great opportunities (panic decision)
  • Signing contracts because I thought it was the best offer (panic decision)
  • Investing in systems I thought would solve a problem (panic decision)

“When the pressure is greatest to compromise, to drop out, or to settle, your desire to quit should be at its lowest” ~ Seth Godin, Business & Blogging Guru

Since I can’t time travel and slap some sense into myself, I can only keep this in front of mind every time I start felling that panic attack creep in.

What was the last decision you made under panic?

Question #2: Who am I trying to influence?

This one is fairly easy to define. When I put a proposal together for a client, I am typically influencing the business owner/decision maker.

“If you’re trying to influence one person, persistence has its limits.”

In response to that statement I would have to agree. What kind of response do you get from follow-up with clients? My experience varies from being thrilled I kept in touch after 6 months, and those I never hear from again.

“Influencing one person is like scaling a wall. Influencing a market, on the other hand, is more of a hill than a wall.”

What market are you trying to influence?

Some examples from my world:

Forward Motion Studios — web development company

  • General market – companies with more then 10 employees that have a marketing manager, but not an in-house design support team.
  • Ideal market — Lifestyle businesses (wineries, resorts, etc.).

For Your Adornment — couture jewelry

  • General market — women who are looking for a unique art jewelry to highlight their style.
  • Ideal market — retail boutiques in the bay area.

Question #3: What sort of measurable progress am I making?

Progress is measurable, even in small bits. The trick is to make sure you are making forward movement.

“You’re either moving forward, falling behind, standing still. There are only three choices.”

Reality check on progress of my ventures . . .

Forward Motion Studios had jumped into social media 2 years ago (with the copious hard work of Catherine):

For Your Adornment officially started selling last year:

  • First 3 months of 2010, sold 1 piece of jewelry
  • The last 3 months, sold 6 pieces in retail boutique

Why do we stick with the things that may not be moving us forward to a successful life?

“That choice — to stick with it in the absence of forward progress — is a waster. It’s a waste because of the opportunity cost — you could be doing something far better with your time, and far more pleasurable, with your time.”

When you put it that way.

There are always things we all find as a distraction. The latest TV show, the web surfing marathon of 4 hours. Some people use housework as a distraction. That one is just not a problem for me.

No matter how you get yourself to focus, make sure you aren’t in a state of panic, know your audience, and have a way to measure success.

What do you need to excel at? Are you ready to quit or be #1?

Put it in the comments – see you there!

~ Heather

Heather’s dream is to have multiple streams of income, starting with launching an e-commerce website that showcases her one-of-a-kind designer jewelry, which are crafted by her. Her newly launched sites are couture jewelry available through For Your Adornment, and Twitter background designs on Twitter And Beyond Dot Com. She also teaches Social Media tactics for business, besides being CEO of her own web design company. Heather’s post day is Thursday.

All quotes are credited to Seth Godin, The Dip

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Heather’s dream is to share with the world her success at becoming healthy after age 40. Heather lost over 88 pounds through changing her diet and incorporating exercise into her busy life. She would like to take what she has learned about becoming fit after 40, and using her Metabolic Training Certification to help others struggling with weight issues mid-life. Heather’s post day is Monday.
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Latest posts by Heather Montgomery, Get Fit (see all)

  • Scarlett

    This blog is beautiful! Besides this dip thing what else have you discovered helps you in creating wealth? Are there specific steps you follow every day that bring you money each month? I’d like to hear more about what steps you use to complete goals to bring money in. I really need help with this.

  • Mariska

    I am looking to you for inspiration on how to do the multiple streams of income thing. I am crossing my fingers you are a success so I can copy your lead! M

  • Toni Schram

    I’m glad you’re now accepting all the thank-yous and testimonials coming your way, because you deserve all of them.

    Once you start really believing it, your confidence will soar and then watch out, your new mantra will be: Take no prisoners!

    Love ya-

    Toni

  • Sorry for the early vacation fun-suck! This whole handling-my-stuff process is exhausting.

    I know you can be the best – however that works for you – but accepting a thank you, and great testimonials took me a long time too.

    Give yourself a break and kick butt. Hugs!

  • Catherine, Site Admin

    What’s your word? lol

    I work on this every day – every time I post. I look at the stats and what posts are popular and how long people are staying with them. I go back to these older posts of mine and visit them, asking myself if I can still make them better.

    I never just let them be.

    Part of having great posts is not waiting to the last minute to write them. I am never satisfied when a post does well in the stats because I ask myself – could that post have been better? If it were better could it have brought in 100k visitors?

    Next step – the redesign and the ebook and those two things will help me measure progress, even though the blog stats tell me we are making great progress.

    Gotta love the Dip.

    Cath

  • Remy G

    The feeling I have some days is “running to stand still” – not alot of progress.

    I am recommitted to being the best I can be, coach and photographer. I may need help with how to say that on my website, etc…so that is where I will need you.

    When I read testimonials that people have given me, I have to remember that the person I’m reading about is me. Maybe that is my issue. Until i believe what others are saying, I’ll continue to feel like I’m reading about someone else – and I cant control someone else. I can only control me.

    Too. early. to. think.

    Thanks for this “you are no longer on vacation” post. Damn it.
    xo Rem

    • Sorry for the early vacation fun-suck! This whole handling-my-shit process is exhausting.

      I know you can be the best – however that works for you – but accepting a thank you, and great testimonials took me a long time too.

      Give yourself a break and kick ass. Hugs!

    • Sorry for the early vacation fun-suck! This whole handling-my-shit process is exhausting.

      I know you can be the best – however that works for you – but accepting a thank you, and great testimonials took me a long time too.

      Give yourself a break and kick butt. Hugs!

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