Your Dream Will Make You The Best In The World

You are the best. The best ever.

If you don’t 100% believe that, then you must be on the same page that I am.

This is a continuation of last week’s post on Seth Godin’s wildly popular book, “The Dip”, I posed this painful question to myself this week.

“Are you the best in the world?”

Go find a mirror and say that to yourself out loud.

How do you feel?

I felt like crap.

Seth has an incredible viewpoint for this factor that scares me big time as a small business owner and someone with a dream of multiple streams of income.

“Best as in: best for them, right now, based on what they believe in and what they know. And in the world as in: their world, the world they have access to.”

Not. Even. Close.

That is the perception I had when I started really pulling back the layers and making myself apply this question to my business ventures this week.

Take my couture jewelry business, For Your Adornment. When I applied the concepts of the Dip, I discovered I did the worst thing possible.

After doing all this –

  • Professional photographs of all my pieces
  • Detailed descriptions of all items
  • A catalog system for offline sales
  • E-commerce web site (completely separate from the catalog system)

I QUIT. In all the wrong ways.

I quit working on…

  • Marketing the E-commerce site
  • Using social media to promote my new designs
  • Looking for retail sales opportunities in the area

I had created the perfect storm. A system that created more work to maintain than the jewelry designing itself.

Thanks Seth... At least I know what to call it now!

The FUN is over. Welcome to the Dip.

For those who didn’t read my post last week: “The Dip is the long slog between starting and mastery. A long slog that’s actually a shortcut, because it gets you where you want to go faster that any other path.”

When was the last time you were here? Stuck in the Dip with a hobby, a job, or a relationship?

My decision was to step back and look at this… What would best in the world look like to my customers?

I know my customers get to decide what “their world” entails, so let me say that so far I’ve sold my jewelry in the area.

Obviously with online jewelry sales, it COULD be the world.

Here’s a lesson I learned as a small business owner:  People like meeting the artist in person.

That lets me know a couple of things.

  1. The definition of “in the world” for our customer is flexible
  2. I need to look for local retail venues to sell my jewelry

Can I backup and take the turn I was meant to when I started this project?

Here’s the new plan:

  1. Scrap the E-commerce. I really need a blog platform to show my new work, talk about techniques, offer “how-to” videos, and it will be much more fun and easy to maintain.
  2. Letting go of the fantasy of my own store opens up the reality of taking advantage of an existing marketplace for handmade sales goods –

Do I have any guarantees here? Hell no.

What’s next? I need an exit plan. It may be painful, but I’m going to have to narrow this down. I don’t have that outlined yet, but give me a week on this. Deciding when and how you will quit is harder than you think.

Are you wondering if you are best in the world?

I highly recommend getting this little book. Ideally, read it when you have the BIG idea – or just after. Keep a realistic viewpoint and take it all in. It might just save you a ton of time and money.

Here’s to your next success.

~ Heather

Heather MontgomeryHeather’s dream is to have multiple streams of income, starting with launching an e-commerce website that showcases her one-of-a-kind designer jewelry, which are crafted by her. Her newly launched sites are couture jewelry available through For Your Adornment, and Twitter background designs on Twitter And Beyond Dot Com. She also teaches Social Media tactics for business, besides being CEO of her own web design company. Heather’s post day is Thursday.

All quotes are credited to Seth Godin, The Dip

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Heather’s dream is to share with the world her success at becoming healthy after age 40. Heather lost over 88 pounds through changing her diet and incorporating exercise into her busy life. She would like to take what she has learned about becoming fit after 40, and using her Metabolic Training Certification to help others struggling with weight issues mid-life. Heather’s post day is Monday.
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  • Leona

    Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner, having a video would further enhance your blog posts! I love what you guys are always up too. Such clever work and reporting! This is a great article thanks for sharing.

  • Ada H

    Thank you for another essential post on getting through the Dip. I hate the Dip too and it’s hard to tell if I am in something I should quit.

    • Heather, CEO and serial entrepreneur

      Ada – am right there with you. The statement that keeps going through my mind is something Seth states (on page 24)
      “… and the stupid thing to do is to start, give it your best shot, waste a lot of time and money, and quit in the middle of the Dip.”

      I guess the question I would ask myself – if its a product, is there still a market? If you aren’t sure where your Dip is happening, get that 2nd or 3rd (ideally neutral) pair of trusted eyes can help you figure out where you are. Best of luck and keep sharing!

  • Toni Schram

    The dip sucks big time!

    Heather-your heart already knows if you should continue your jewelry business. It’s getting your head wrapped around it.

    Like Laurie said, this could be a temporary thing.

    We have a friend who is a brilliant artist but she can’t
    “sell” herself to potential buyers. She has a friend who
    represents her work and goes about getting her work in different stores.

    Love you-

    • Heather, CEO and serial entrepreneur

      I totally understand – my sister is a brilliant glass artist, but has a hell of a time selling herself. I’m working on her though! Thanks as always for the support – Heather

  • Ouch, I hate the dip. I opened a romance shop called Venus Envy and I made a lot of the products myself. The things I made were awesome, but I had to let the shop go. The dip became a crevice of hell. The cool thing is now I am re visiting the best products and I love it…so sometimes the quitting is a temporary thing. The creative juice may come on strong when your life isn’t so consumed by, well, making a LIVING!
    Hang In, xo Laurie

    • Catherine, Site Admin


    • Heather, CEO and serial entrepreneur

      That making a living thing can totally kill the buzz of a new product :) thanks for sharing!

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  • Catherine, Site Admin

    It is all a learning process. But remember that Seth Godin is really saying,

    “(I want to) make it clear that it’s safer to be risky –to fortify your desire to do truly amazing things. Once you see that the old ways have nowhere to go but down, it becomes even more imperative to create things worth talking about.”

    He argues that the Dip is about being remarkable – and when you are not giving something your absolute best – and understand when you are not giving it your best (and not accepting feedback to make it better) – it leads us into a cul-de-sac, which is a dead end.

    The way out is to ask if what you are doing is “Remarkable” which also means thinking of the people who use your service, view your website, or buy your product and how they perceive it. Are you giving them the experience they are looking for – the best you have to offer for them? He argues if not, then quit.

    I ask myself these questions every single day.

    Great post – I feel your pain.


  • Remy G

    You are one of the smartest businesswomen Ive met Heather. Dip or no Dip! I like your comments and feel your pain, trust me. now that you have the framework for your Dip, its easier to make decisions about stuff….right? Inspired by you today! xox Rem

    • Heather, CEO and serial entrepreneur

      Thanks to my business coach (yep, that’s you!) I’ve been able to take those steps back and figure this out. And yes, its getting easier!
      – H