Watching Dreams Walk Down The Catwalk

I had the opportunity to watch dreams take flight this past week.

San Francisco Design Week took place all over the city covering design from all elements from June 14-19. AIGA SF sponsored the city wide event.

A happy coincidence was the rearranging of the THREAD event to wrap up the week. THREAD is a dynamic one day retail environment event brings together dozens of independent designers in all arenas – clothing, jewelry, accessories and more.

Since my son has his eye focused on fashion design, I thought the  THREAD show would give him a great opportunity to chat up the designers and find out how they do what they do. I drug my son Jake, my sister Dawn and my niece down with us for the day.

Demise Apparel

How did they get started?

How long have they been doing this?

What is their biggest challenge?

Well, that was my idea, but I forgot I was talking to a 15 year old.

His answer to my suggestions?

“I prefer to observe from afar.” Super helpful.

So I dove in and talked to people, finding out about their start, inspiration, if they had a website (I had to throw in a little networking too) and basically admiring the huge amount of talent on display.

One of the first designers that caught our eye was Demise Apparel.

I loved the graphic intensity, but the subtlety, color selection and placement of the printing made it stand out. My sister loved it since their signature logo is a “D” and her name is Dawn and she can never find cool stuff with that initial.

Jake loves it since even the skull cool factor has a design edge.

Muz Wear

After talking to lots of incredible designers and our very first fashion show in person – the kids were enthralled – we made is through the rest of the designer showcases and I noticed Jake was in a deep conversation with a designer.

I was checking out their clothes when Jake announced “Hey mom, I’m doing what you told me to!”

Carlos Hernandez of Muz Wear Urbn Grmnts was the perfect person for Jake to pick his brain. He shared his education, details on how he is where he is today, and if it weren’t for their being based in L.A., Jake would have a perfect intern job next summer!

Yes, we spent some money, and sort of killed our budget, but how often do I get out? To the city?

For shopping.

I got over it.

After dinner and getting turned around a bit, we made it to our final destination of the day – The Art Institute of California San Francisco’s 2010 Student Fashion Show “United Streets of Fashion“.

We had the cheap seats and came in late among the uber fashionable so we found the best spot to view the show – from the 4th floor.

One of my favorites at the show

The designs, innovation and interest kept coming.

I had to finally move over to talk to Dawn since both the kids were so focused they wouldn’t respond.

Some incredible dresses, gowns, and urban wear kept coming. They huge big screen TV made our perch above it all bearable. The music, the lights, the reality walking in front of us was pretty impressive.

As a follower of Project Runway, the experience of the pounding music and lights and crowd made this a great event.

One of the most shocking things at the end of the show, was how young all the designers looked. I know these are young college kids, but damn! I may be showing my age, but the young talent was a blast to witness.

Can't talk... watching fashion

This event is on my agenda for next year.

Where does your talent lie?

Have you been keeping your fashion diva hiding?

How do you express your creativity?

The inspiration I got from this weekend has kicked my creative energy into gear.

Congrats to all the participants for taking the first catwalk on the way to their dream.

~ Heather

Heather’s dream is to have multiple streams of income, starting with launching an e-commerce website that showcases her one-of-a-kind designer jewelry, which are crafted by her. Her newly launched sites are couture jewelry available through For Your Adornment, and Twitter background designs on Twitter And Beyond Dot Com. She also teaches Social Media tactics for business, besides being CEO of her own web design company. Heather’s post day is Thursday.

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Heather’s dream is to share with the world her success at becoming healthy after age 40. Heather lost over 88 pounds through changing her diet and incorporating exercise into her busy life. She would like to take what she has learned about becoming fit after 40, and using her Metabolic Training Certification to help others struggling with weight issues mid-life. Heather’s post day is Monday.
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  • Rayne

    Thank you for feeding my secret fashionista habit.
    I have a secret sweet tooth for street fashion. The newspaper in Nashville has a feature on their website called “Caught You Cute” where they stop people and take a cute photo and describe how they put it together. I wish every paper would do it.

  • Toni Schram

    I agree with Laurie’s statement:It’s awesome when your kids know what they like.” Just as important, is the parent who will nurture and safeguard their child’s dream.

    What an exciting day packed with all those delicious visuals.

    During for the fashion show, H, did you hear “Make it work? Love me some Tim Gunn.

    ~Toni~

  • Thanks for the comments! I’ll keep an eye on the event next year and pass it on for whoever wants to check it out.

  • Laurie

    Yea, I love a good shot in the arm! It’s awesome when your kid knows what they like. That’s the beauty of having one. It seems the first one always knows what they want. Sounds fun!
    Laurie

    • HA! I knew there was another reason I only had one! Thanks for the comment :)

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  • Catherine, Site Admin

    It makes me think of my past life where I wanted to be a buyer for Macys. I spent 10 years working on that dream. The designers always amazed me.

    How fun for all of you.

    Cath

  • Veronica

    Before nursing my son wanted to go to SF Art Institute, we did a couple of tours, what a great place. Talk about a venue for exploring dreams.

    Catwalk…..we could reinvent it one more time for 8womendream. :-)

    • Don’t we always do a catwalk at our meetings? Or is that just me…

  • What fun!!! I would have loved that!!! Jealous… And glad that Jake got to connect with a designer and get inspired – I love all that you do to help facilitate and encourage HIS dreams! :)

    You rock Heather!

    xoxo
    Lisa

  • Remy G

    Somehow the thought of Jake as a fashion intern in LA feels like a natural step for him! What a dreamer! and way to go H, you are creating a budding entrepreneur! My GOD! Rem

    • Heather, the e-commerce builder

      I know! Too scary… hope he remembers not to make the same mistakes I have.

      That may be too much to ask.