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Dreamer Profits From Social Media Training And Survives

By on 04/22/2010 in Heather Montgomery - Product Launch Dream
Exhausted on the keyboard

I would say this is me... but my desk is never that clean.

Goal Status: Social Media presentation equals a step toward one more stream of income for my dream of managing multiple streams of income.

If at some point during this post, you see gibberish being typed, assume I fell asleep on the keyboard. I’ve officially found exhaustion.

This morning I presented Driving Business Profit With Social Media in no small part by the effort from my right (and left) hand, fellow dreamer Cath. This presentation is the first of four that will focus on small business growth using Social Media.

This wasn’t the first training/seminar we have presented, but it is the first with a future.

We approached this project with this paraphrased advice from a guru (I’m guessing Bob Proctor at this late hour):  Take what you are doing, and find a way to do it times 10.

If this social media seminar was slotted as a topic for an e-book alone, it would still be in the outline phase. If we had scheduled a webinar, the workbook not be as complete as it is. Instead we were able to test the topic in detail to a live audience in a 2 hour presentation, and receive feedback that will help us clarify the content.

Reading any of these dreamers posts will give you a clue just how much energy stepping out of the box and pursuing your dream takes on a daily basis. This latest addition to my multiple-streams-of-income added 5 Saturdays and several nights to our workload. But this was different. It was built with this solution in mind – REPACKAGE and REPEAT.

What are you doing that you can repackage into a repeatable format? Or maybe a better question is, what are you repeating on a daily basis that you can put into a package?

The crap we have to repeat to our teenagers doesn’t count as an option here. . .

That’s just being a mom.

If you are thinking of doing your own type of workshop about something you love, then JISC TechDis has a How to write your own workshop article with the pdf Designing Effective Training Materials that can help you get started.

Here’s to cash flow – Heather

(Heather’s dream is to have multiple streams of income, starting with launching an e-commerce website that showcases her one-of-a-kind designer jewelry, which are crafted by her.  Her newly launched sites are couture jewelry available through For Your Adornment, and  Twitter background designs on Twitter And Beyond Dot Com. She also teaches Social Media tactics for business, besides being CEO of her own web design company.  Heather’s post day is Thursday)


Heather’s dream is to have multiple streams of income and share with the world successful product launches so that she can successfully launch her own product line. You can find Heather online at her e-commerce ventures: For Your Adornment; and Twitter And Beyond Dot Com. She is CEO of her own web design company. Heather’s post day is Friday. +Heather Montgomery

This content is published under the Attribution-Noncommercial-Share Alike 3.0 Unported license.

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  • Heather, the e-commerce builder

    Thanks for the great comments everyone!

  • http://www.lisamagiccarpetride.blogspot.com Lisa

    YEAH to social media warriors!!! We are ALL so lucky to be able to learn from Cath and Heather… Lord knows I still have lots of learning to do, glad to be able to learn from the pros here!!!

    Congrats Heather on all your amazing work… Keep it up and also GET SOME SLEEP, GIRL! ;)

    xoxo
    Lis

  • Toni Schram

    We are two lucky chiquitas! Heather and Cat are working their magic on developing our website. They’re also training us to be social media warriors!

  • Catherine, Site Admin

    See everyone has an opinion on social media and blogging . . . ;-)

  • Veronica

    Wow, wish I could have made the event but it wasn’t in the cards this time. With the next three series, is it possible to attend say the second series, or the fourth series, without attending all of them?

    • Heather, the e-commerce builder

      V – we are working on making these available through a webinar so you can view them when it works for you.

      And yes, the next series are stand alone, so you won’t be too far behind!

  • http://www.tmrdirect.com Adam

    Here at TMR Direct, we have always done direct mail, but are now understanding the effectiveness of intergrating it with email and social media. People like to share things they like with their friends. If I like Ford and just saw a cool new video on their channel, I want to tell my friends.

    I guess where I am still struggling is with B2B. B2C makes sense to me. But how does B2B benefit from social media?

    • Heather, the e-commerce builder

      Adam – most of our clients, including our own audience and market, are B2B.

      One item I remind my clients is that the connection you are making to that company is still a PERSON. That person is who your are talking to online, and how you manage that conversation determines when that person takes action, or passes the information on the person in the company that does make the decision.

      Thanks for your thoughts – Heather

  • JD

    Have you heard of Foursquare? Some peo­ple here in the Val­ley are say­ing, it’s the Twit­ter of 2010. Foursquare is a web and mobile app that lets its users to con­nect with friends and update their loca­tion. Peo­ple in their 20s and 30s obsess over check­ing in at var­i­ous loca­tions to win dig­i­tal badges. It runs on the iPhone, Android phones, Black­berry, Palm and other devices. They are on track to hit a mil­lion reg­is­tered users around May 1, which would be quicker than Twit­ter made it to a million. Mer­chants are start­ing to climb aboard the band­wagon, offer­ing coupons and dis­counts for peo­ple to check in or cre­ate a swarm, where 50 peo­ple need to check in at a venue or event. Some are pretty funny, like the Seat­tle busi­ness Babe­land, which wanted to give a free vibra­tor to its Foursquare mayor, or the med­ical mar­i­juana dis­pen­sary in Bev­erly Hills that wanted to give a 15 dis­count to its mayor. Awesome!

    • Heather, the e-commerce builder

      I love the idea of Foursquare!

      I typically caution my client of throwing all your social media eggs in one basket since you never know where the TOOLS will go, but being involved is key and if Foursquare rocks for your market, enjoy!

  • bart eichhorn

    People want to share, because the more you share the more credibility you gain in the social sphere.

  • Brenda

    Hush up and listen: The Social Media Truth. Before you speak in the social media world, you must first learn to listen. Many just don’t get it.

  • susanyoung

    I don’t think we’re quite at the point yet where it’s “do social media, or else”. But rather it’s “if you’re going to do social media, do it full bore.”

  • http://www.govisithawaii.com Shiela R

    While social media can do wonders to help raise awareness and improve the sales of a business, if it’s not done well, it can also come back to haunt you. I’ve gone from being a raving fan of a business to being unlikely to ever patronize that business again, based on their poor social media skills.

  • http://www.personalbrandingblog.com John Akerson

    The key to social media is not deciding which networks to join, how many profiles to create, or blog posts to write. It is about the time involvement in a niche number of networks. When you join a social media network follow Seth Godin’s rant, “Don’t just do it, sing it.” A blogger can be an amazing writer but if personality is not involved in the writing it will fail. A musician can perfect the intricacies of a song, but without passion the performance will go unnoticed. A business owner can have an MBA and know every facet of the business world, but without passion, the door will close. Sometimes I see the passion on 8 Women Dream and sometimes I don’t. What’s up with that? Are you just doing it, or singing it? JA

  • Warner

    Without passion, writing becomes a slow dripping faucet, simply irritating listeners, creating nothing but distraction. That provides zero appeal for the writer, and translates to zero appeal for readers. Which ultimately translates to zero social media returns. I won’t say which one of you is a slow dripping faucet, but a little less I and a little more us would be great. Can you pass it on?

    • Heather, the e-commerce builder

      You got it! This is a daily lesson for all of us – and anyone else willing to get out there and share.

  • scott

    You shouldn’t have one person who runs your social media in my opinion. You might have one person who provides training, strategic direction, etc., but companies that encourage all employees to represent the company online are more likely to forge connections with customers.

    • Heather, the e-commerce builder

      I agree – if the concept of company community and interaction can be discussed with more voices, the better. Most of the resistance I see with our clients is the fear of “opening the door”.

  • Social media fan

    Social media might be the best tool that businesses have to manage a crisis, whether its a product recall, a bad review, or even just the critique of a few influential community members – if they would just use it instead of fear it!

    • Heather, the e-commerce builder

      So true! I really appreciate anyone who already gets it – its a conversation and community tool FIRST, sales tool SECOND. Thanks for the comment!

  • Chris has fun

    Funny post. Training is exhausting. Like the image – love it!!!

    • Heather, the e-commerce builder

      Chris – thanks for the feedback. Yes, being “on” can tire me out!

  • beth

    I wonder if you (or anyone else for that matter) gave any thought to the fact that the vast majority of these “social media” trainings are offered by men? Sexism in learning in all technology fields seems to be dominated by men. Now, do we really think that its just that men are the innovators here or that many innovating women have to fight their way in? You seem to be doing it – do you have to fight male business owners to prove that you are a social media expert?

    • Heather, the e-commerce builder

      Beth – thanks for your thoughts and yes, ANY technology is typically dominated by men. Since I’ve spent the last 20 years in the technical industry (computer programming) and survived being the only female on teams of 20+ programmers, I have got used to proving my expertise.

      I present the same information to clients both male and female, but the delivery is different based on personality, more than sex. More results and specific details for their market for detail oriented people, and a soft focus overview on benefits for those needing to understand “why” they should be involved.

      Hope this helps and thanks again for the great questions – Heather

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  • Catherine, Site Admin

    Wow, how you pull posts out of your ___ when we’re brain dead is beyond me!

    Now I’m ready for weekly video podcasts, so let’s go! ;-)

    Where’s my coffee?

    Cath

  • Remy, the photographer

    I am reminded of a Bank of America tv commercial of all things, where they said “we process 4 million checks a year, but it’s simple….the secret is, we find the best way to do that, and replicate that 4 million times.” You are building collateral. You are creating value. You are adding to your company’s resources. It’s not just a powerpoint presentation or an ebook. It’s the product. YEAH! wow, what a great way to think. Congrats. Rem

    • Heather, the e-commerce builder

      Thanks Remy! Your coaching keeps me on track…