My dreams of becoming a renowned photographer have me really focused.
I’m constantly working on it, going to as many shoots as possible, and learning as much as I can from those pros around me.
My consulting practice, however, is intermittently productive. Like alot of you small business owners, I was struggling last year. I kept thinking it was the economy and how business clients were resisting change and growth- but no one real condition became obvious to me until I read this quote from Michael Hyatt:
“When times are tough, vision is the first casualty. Before conditions can improve, it is the first thing we must recover.”
I realized then that I had completely lost my vision for the practice. I forgot why I’m here to help small business owners. I began to question the value my company creates and the promise it makes to the clients.
I started to wander away from the authentic me, in search of what I thought my clients wanted: a bigger, better sounding “me”.
Timing is everything
This is new territory for me so I made a call. I’ve known Dave Farinella of F.W.I.W Creative for a long time. I asked him for a few minutes to help me think some things through.
His most significant feedback came from the questions I asked about my business image. I told him I was struggling with thoughts of trying to make the practice look bigger, a more corporate structured feeling and image.
I rambled on and on for a while. He waited till I stopped talking, and then he said,
“Just be real. People now are searching for real, rather than big and complicated. Don’t try and use all the new buzzwords and flashy images. Just be yourself. Don’t try to be something you aren’t.”
It was exactly what I needed to hear.
“As small business advocates our intention is simple: we work hard each day in an unwavering, relentless pursuit of our client’s dreams. Their goals become our focus. We build on their strengths as a leader, and support them in creating a business that works for them.” Remy Gervais, Cornerstone Creative Group
Has your vision for your business or for your life become a casualty?
What can you do to recover it??
Until next photo,
Rem
(Remy’s dream is creating opportunities for photography showings and public displays of her work and to ultimately be recognized nationally as a photographer … then the world. Remy’s post day is Friday)
Remy’s dream is creating opportunities for photography showings and public displays of her work and to ultimately be recognized nationally as a respected photographer . . . then the world. Remy is CEO of Cornerstone Creative, a business consulting practice in Northern California. Remy’s post day is Wednesday. +Remy Gervais
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