One Easy Way To Get More Professional Speaking Gigs

funnymotivationalspeakerkellyswanson

Having a hard time getting more bookings in professional speaking?

Just like it takes money to make money, it takes bookings to get more bookings.  But all you need is one and you have an easy way to get more. How?

LEVERAGE. This means that you try to use that one booking as leverage to get more.  Here are some simple ways to do that.

Before The Gig

  1. Let the local press know that you are coming to town. They might like to have you pop in on their morning show to talk about your new book or your visit to town.
  2. Let some other groups (like this booking) know that you are coming to their town and that you will give them a discount if they book you while you are here.
  3. Put out word on your social media channels that you are coming to that town and will offer a discount to those who want to book you while you are there.
  4. Invite the local bureaus to come and hear you speak and meet up with you afterwards for coffee. (Pay for their ticket. And their coffee.)

During the Gig

  1.  Make a subtle mention to the audience of the kind of work you do, using statements like, “When I was working with XYZ Corp the other day on their sales copy…”  Be strategic about the example you give, to make it fit the kind of work you want, and the kind of business people in that audience.
  2. Find a way to collect emails so you can start to build your contact list.

After the Gig

If you did only this one thing, it would help you grow your business.

Get a testimonial letter from your client. Have them explain why they booked you, what they were looking for, how you did, and how you were received by their audience. The more detailed the letter, the better.  (If you agreed to do this job for less than your normal fee, you can make this a mandatory part of the negotiation. However, be aware that if you weren’t that good, they shouldn’t have to lie. This will make them uncomfortable if they think they have to write a testimonial that isn’t true. I always tell my clients that they should tell the complete truth, even if it’s bad news.)

Take this letter and make copies of it.  Find other associations or groups like this one and create a mailing list. Write your own letter talking about how you just helped XYZ association to do A, B,and C, and that it was a good fit.  Tell them that you have included a testimonial letter for their review and that you will be following up in a week to see if they received it and to discuss whether you are a good fit.

 

Why Most Motivational Speakers Fail At This Job

motivationalspeakerkellyswanson

Why So Many Motivational Speakers Are Broke Out of the hundreds of speakers I have met in my life, it amazes me how many are unable to sustain a financially viable business. In short, they’re broke.  I feel their pain. I remember those years when I didn’t make any money. There were more years than […]

Continue reading...

When You’re Not Sure What You Speak About

MotivationalSpekakeratToastmasters

When you are asked what you speak about, do you pause? Yep. Been there. Done that. Got the t-shirt.  Sometimes, to this day, I still find myself pausing when someone asks me what I speak about.  It’s an issue that is prevalent among many speakers. While it makes us feel stupid as speakers when we […]

Continue reading...

My Adventure On Reality TV

FashionHero

Oh my goodness, Toto, we’re not in Kansas anymore. Funny Motivational Speaker Hits The Telly I have always said that my career has not been so much a result of hard work and strategic planning, but random doors that opened and I walked through them – with closed eyes and held breath. Add another adventure […]

Continue reading...

Finding Happiness Through Giving Ourselves A Break

image snatam kaur fran gealer spirit voyage

Happiness alights upon us when we stop chasing it – isn’t that what people say about joy, and butterflies? I left the pursuit of goals behind for a few days, and instead just indulged in activities that light me up. Singing, dancing, yoga, meditation, and communities of like-minded people: It was a weekend full of […]

Continue reading...

Dealing with Jealousy

MotivationalSpeakerKellySwanson

When the sting of jealousy hits While I try to be a loving person and respect that it’s not always my turn, sometimes I just get jealous. Jealous of someone else’s body. Jealous of someone else’s opportunity. I honor the emotion and then try to get rid of it as soon as possible because it […]

Continue reading...

Three Easy Words To Help Boost Confidence

pinkzebrasrule

Negative Self Talk Is The Deadly Killer of Confidence I am one hundred percent sure that most of what holds us back from our dreams, our goals, and a higher level of peace and productivity, is ourselves.  The story we write in our head is so powerful that it dictates our thoughts, behaviors, action steps, and […]

Continue reading...