How To Connect with Your Audience

If You Don’t Connect, You Don’t Have Impact

The key to being a powerful motivational keynote speaker, is not found in your content, but rather in your ability to connect and engage with your audience.  Most speakers I see forget this step and head straight to content. Mistake.

We are all sales people on that stage, selling our information and needing full buy-in from the audience.  The cardinal rule of sales is that people buy from people they like, trust, believe, and feel like they know. Those words are about emotion and connection. What are you doing to create an emotional connection with your audience so that they’ll buy what you’re saying?

Here are some ways to connect with your audience:

  • Reveal some personal things about yourself.
  • Point out some of your flaws, weaknesses, quirks.
  • Tell me why this topic matters to you personally.
  • Tell me about some mistakes you made in life, and lessons learned the hard way.
  • Make fun of yourself. (NOT others.)
  • Have fun.
  • Make eye contact.
  • Smile when you speak.
  • Write like you talk.
  • Use gestures like you normally do in regular conversations.
  • Don’t overact. This isn’t a skit.
  • Tell stories.
  • Show your audience you know what life is like from where they sit.
  • Think kind thoughts about your audience and it will reflect in your face and words.
  • Share some of your fears and pains.
  • Encourage them.

At the end of the day, speeches aren’t performances, they are conversations. Don’t talk at us, talk to us. There’s a big difference.

What Every Story Must Have

Three Basic Things EVERY STORY Must Have Every story must have these three components – no exceptions: A BEGINNING A MIDDLE AN END Sounds oversimplified, but the task of story writing can be daunting because most people don’t understand its basic construction.  One quick and easy way to get a handle on that story and […]

Continue reading...

One Simple Way to Get More Business

  Leverage Every Audience As motivational speakers, our best avenue for new business is that audience sitting right in front of us. Word-of-mouth is the driving force of this business, and those people sitting in front of you will be the ones that take your name out into the world. So give them something to […]

Continue reading...

A Motivating Message For Your Heart’s Rainy Day

Running Low On Motivation and Hope and Desperately In Need of a Laugh with a Friend? In every audience I speak to, is someone (or several someones) who come up and tell me that they have a loved one who needed to hear this message.  For every audience, there is someone who was going to […]

Continue reading...

Six Truths To Help You Say No

Stressed? Overworked? Burned Out? Tired of Saying Yes to EVERYBODY? Being Pulled in Too Many Directions? Yeah. Me too. Most of us (especially women) feel this way most of the time.  “Busy” is one of the most dangerous four-letter words of our day. We carry that word like a badge of honor, as if the […]

Continue reading...

The Story Formula Written By Kelly Swanson

My New Baby is Born! Yep. Another baby. Not the flesh and bone kind. The paper and ink kind. I just completed another book.  And I’m so excited because this is the book that will help you tell your story. People have been asking me for years to help them with their stories.  It was so […]

Continue reading...

Are You Connecting To Your Audience As A Motivational Speaker?

Does The Language You Speak Match The Language They Speak? As motivational speakers we are experts on giving advice and sharing our story. But often the story we tell is not the story they need to hear.  Just because we share our story, and relay our messages with feeling, doesn’t mean they are connecting to […]

Continue reading...

Using Strategic Storytelling to Sell Your Product

Meet Violet, My Hair Extension Queen This is Violet up top. Isn’t she precious?  (I’m at that age where I feel led to tell people how precious they are.)  I wanted you to meet her. Why? Because  I love her.  No, we’ve never met. She lives in the UK. I live in the US. We […]

Continue reading...

An Easy Way For Motivational Speakers To Write A Book

You can’t make money until you have a book. A book gives you more credibility as a speaker. You need something you can sell in the back of the room. I have so much material. I have no idea how to condense it into one book. Every time I sit down to write I don’t […]

Continue reading...